The other big news was that Apple finally decided to make nice with Amazon and VUDU and add apps for those services to the Apple TV store, although both apps have some limitations that I'll get to in a minute.īeyond 4K/HDR support, other major features of the new Apple TV include a stronger gaming emphasis than some rivals, voice search/control through Siri, use of the Apple TV or Remote iOS app to control the player, and compatibility with Apple's HomeKit to control smart home devices. ![]() That bucked the trend by Amazon, Google, and VUDU of charging a premium for the UHD version, and those other guys are now shifting their pricing structure accordingly. In conjunction with the Apple TV release, Apple announced the addition of 4K/HDR movies to the iTunes Store and made some waves in the software market by making the purchase price the same for UHD movies as it is for HD movies-usually, $19.99 or less. I suppose the good thing about waiting is that Apple was able to include full HDR support-with both HDR10 and Dolby Vision-in its first 4K-capable box, while Amazon and Roku had to work their way up to HDR support (and still don't offer Dolby Vision in their latest boxes). ![]() That was general sentiment back in September when Apple finally launched a 4K version of its Apple TV streaming media player, given that competitors like Amazon, Roku, Google, and NVIDIA were already on their second- or third-generation UHD players by then.
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